How to Use eCommerce Content Marketing to Educate Consumers and Drive Inbound Sales | Sherif Arora - Founder, Le-vanza
Description
Le-vanza is a fast-growing Indian ayurvedic brand that started out from the humble home of Sherif Arora. Today, a brand that was started by his mother, is on its way to addressing a global target market with its products, keeping their core focus on educating consumers over promoting deals and discounts.
As a brand that caters to a very defined target audience, Le-vanza has been extensively making use of content marketing. They believe that consumers should find their brand and its products while seeking for solutions to their problems, and make a purchase when they are fully educated about the benefits they can offer. While they have been experimenting with ad campaigns often, they believe educational content is the best way to sell - especially if you're selling healthcare, wellness (in their case, ayurveda) products. So in this episode, we get talking to the man himself about how he strategizes content across all channels to reach his target audience and engage them proactively!
To know more about Le-vanza, visit their online store here.
United States
